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Set the ambiance
First and foremost, the music you use must evidently be a perfect fit. Whether it is a symphony that supports a beautiful theatrical show, a catchy melody for a corporate event or even the background music during a speech, it must be an extension of the story you want to tell. A good example of this was the backdrop for Obama’s elzection night victory speech back in 2008. He, or rather his election team, chose the theme of the movie ‘Remember the Titans’ to accompany his speech. The song transported the millions of people who were listening back to that euphoric feeling they got when they watched the underdog Afro-American team win their game and with it, their fight against racism. A perfect emotional fit and excellent use of permanent linkage.
Customisation is key
Finding the perfect fit can be a quite difficult quest. In fact, choosing one song out of the infinite realm of options is nearly impossible. That is why I think that in the overwhelming majority of cases you need custom-made music. A unique tune for a unique show. Here’s why…
Firstly, it provides a clean slate effect. Since your audience has never heard it before, they will have no prior opinions, memories or experiences linked to the specific music. Which is evidently a huge benefit when trying to induce a collective mood or feeling using audio. Secondly, when using existing music, you are bound to limitations. You will be forced to adapt your story to the music, which is fine if you want to translate music into a performance but fairly inconvenient if you want to tell your own story.
Using the perfect fit
First and foremost, the music you use must evidently be a perfect fit. Whether it is a symphony that supports a beautiful theatrical show, a catchy melody for a corporate event or even the background music during a speech, it must be an extension of the story you want to tell. A good example of this was the backdrop for Obama’s elzection night victory speech back in 2008. He, or rather his election team, chose the theme of the movie ‘Remember the Titans’ to accompany his speech. The song transported the millions of people who were listening back to that euphoric feeling they got when they watched the underdog Afro-American team win their game and with it, their fight against racism. A perfect emotional fit and excellent use of permanent linkage.
Customisation is key
Finding the perfect fit can be a quite difficult quest. In fact, choosing one song out of the infinite realm of options is nearly impossible. That is why I think that in the overwhelming majority of cases you need custom-made music. A unique tune for a unique show. Here’s why…
Firstly, it provides a clean slate effect. Since your audience has never heard it before, they will have no prior opinions, memories or experiences linked to the specific music. Which is evidently a huge benefit when trying to induce a collective mood or feeling using audio. Secondly, when using existing music, you are bound to limitations. You will be forced to adapt your story to the music, which is fine if you want to translate music into a performance but fairly inconvenient if you want to tell your own story.
- Corporate events
- Branded Events
- Public Events