Content & Growth Marketeer

The Plugged Group is the shared service center company behind our two operating companies:
Plugged Live Shows, our international creative agency and production company for live shows, and The Fireflies, our new-age booking agency creating live entertainment programs built around storytelling and themes. Now we’re looking for a New Business Developer to help us grow.

Are you commercially driven, naturally curious and always looking for the next opportunity? Do you know how to open doors, build relationships and turn conversations into business? And do you have a genuine affinity with the world of live entertainment, events and creative experiences? Then this might be your next move.

What will you do?

You are the link between our companies and the market. You know what is happening in the events and entertainment industry, you build relationships with decision-makers and turn market opportunities into new business, partnerships and long-term growth. You don’t just sell what we do. You understand why it matters, and know who needs it.

Find Opportunities.

New business starts with knowing what is happening in the market. You continuously keep an eye on trends, developments, movements and opportunities within events, entertainment and brand experiences. You know what companies are investing in, where new opportunities are emerging and which conversations we should be part of. You use your knowledge, network and commercial instinct to proactively identify where we could add value.

You will:

• Research markets, sectors, companies and potential clients to identify new opportunities.
• Keep up with trends and developments across events, entertainment and brand experiences.
• Identify organisations, brands and decision-makers that could benefit from what we do.
• Build and maintain a strong pipeline of potential clients and partnerships.
• Translate market intelligence into concrete commercial opportunities.
• Work closely with marketing to turn relevant market insights into targeted campaigns and content.

You are naturally curious. You don’t wait for a lead to land in your inbox, you go looking for where the next opportunity might be.

Build Relationships.

Business is built on relationships. You build genuine, long-term relationships with decision-makers, event organisers, agencies, brands and strategic partners. You know that the first conversation doesn’t always lead to a project, and you’re comfortable playing the long game.

You will:

• Build relationships with key decision-makers and potential clients.
• Proactively reach out through introductions, networking, events, email, calls and other relevant channels.
• Develop relationships into long-term partnerships rather than one-off projects.
• Stay close to existing and potential clients and understand what is happening in their world.
• Identify opportunities for preferred supplier relationships and recurring business.
• Represent The Plugged Group at relevant industry events and networking opportunities.
• You will maintain and grow your digital rolodex by being someone people want to stay in touch with.

You are comfortable walking into a room where you don’t know anyone and leaving with three new conversations worth continuing.

Turn Conversations into Business.

Spotting an opportunity is one thing. Turning it into business is another. You take ownership of the commercial process from the first conversation through to the deal. You understand what a client needs, connect that need to the right people within our organisation and make sure opportunities move forward.

You will:

• You are comfortable representing Plugged Live Shows and The Fireflies and coordinate company presentations for potential clients and partners.
• Qualify leads and develop opportunities from first conversation into RFPs and clear scopes;
• You will be the go to person for our client as the project team is developing the creative and financial proposal.
• Understand client challenges and translate them into relevant opportunities for Plugged Live Shows or The Fireflies.
• You keep a close eye on the market and identify relevant pitches and opportunities we want to be part of.
• Keep track of your pipeline in Pipedrive, manage and plan follow-ups and next steps.
• Work towards sustainable revenue growth and long-term client value.

You don’t need to be the person who has all the answers. You need to know who to bring into the room to find them.

Marketing & New Business.

This role doesn’t operate in isolation. You work closely with our Content & Growth Marketeer to connect what the market needs with what we say and show to the market. You bring market intelligence into the marketing team: which sectors are moving, which companies are investing, which themes are resonating and where you see opportunities.

In close collaboration with the team, you contribute to our Growth Marketing Plan from a commercial and market perspective. You identify the audiences, sectors and opportunities we should be targeting and bring your market insights into the development of our approach, helping us decide where we want to play and who we want to reach.

Marketing helps you open doors. You help marketing understand which doors are worth opening. Together, you build targeted approaches that turn visibility into conversations and conversations into business.

What are we looking for?

We’re looking for someone who combines commercial drive with genuine curiosity about people, markets and the world of live experiences.

You are:

• Experienced in new business development, sales, partnerships or a similar commercial role.
• Strong in relationship building and comfortable speaking with senior decision-makers.
• Commercially sharp and able to recognise where an opportunity could lead.
• Curious about the events, entertainment, creative and brand experience industry.
• Comfortable with outreach, networking and initiating conversations.
• A strong communicator and confident negotiator.
• Able to manage a pipeline and follow opportunities through from first contact to RFP.
• Fluent in Dutch and English
• Experienced in the events, entertainment, creative or agency world? Even better.